What is this "Magnum" Craze?

Everybody's been talking about this Ice Cream brand, "Magnum".
They're like:
"Hey, have you tried Magnum yet?"
(When I was angry at something over FB) "Kain ka nalang ng Magnum, Jeps (Just eat Magnum, Jeps)"
"So many Magnums in the freezer!"

What I thought when I heard/read all of these from my friends:

"Hey, have you tried Magnum yet?"

"Kain ka nalang ng Magnum, Jeps (Just eat Magnum, Jeps)"

"So many Magnums in the freezer!"

I know what you're thinking; but all I really know is that "Magnum" is a brand of condoms. So I tried to "google" it by myself. I turns out, it's ALSO a brand of Ice Cream by Unilever.

At first I was like: "THAT'S A HUGE BITCH!" But I thought, it's just Ice Cream with a designer Popsicle stick. I have not yet tasted this but I'm planning on buying one for my Girlfriend. I'll let her do the honors for tasting this first. I'm not really a fan of Ice Cream anyway but for the sake of tasting it, I'll just take small taste from hers. Who knows? Maybe it's not bad after all?

But then I saw this pic:

Then I realized that a lot of people are saying that it's not that special. But I can't really put my finger on to this 'cause, I for one, haven't tasted one until later. Well, here's what I think: I think it's not bad, but it's not great either. I think it's just a regular Popsicle. I think it's about the size that got people talking about it. (I mean, c'mon!) I don't know. But I'm on the case here. I'll taste this for myself. But I'm sure that my GF will be the one to enjoy this even more than I will. What can I say? I'm in-love with an Ice Cream Killa! (LOL <3)